Digital Transformation

Announcing Our New Hashtag: #BusinessModelOverDigitalTools

(Image generated with DeepAI, an open source project)

#BusinessModelOverDigitalTools isn’t just a hashtag—it’s a statement of intent, a stand against the oversimplification of digital transformation. At RedDog Transformation (RDT), we’ve always maintained that digital transformation is not about tools, apps, or trendy new platforms. It’s about something far more profound: culture and business modelling.

Digital Transformation Starts with Culture

Before any technology comes into play, we work with organisations to uncover their digital values—those that already exist and those that have yet to be discovered. These values are then deeply integrated into the organisation’s culture, laying the foundation for a new way of thinking, acting, and growing.

It’s not just an upgrade. It’s a transformation.

A New Business Model for a Digital Era

With this renewed culture, we support organisations in designing a brand-new business model, one that aligns people, processes, and technology in a cohesive ecosystem. Digital transformation isn't about tacking on a few apps or switching platforms—it’s about rethinking how your organisation creates value.

This transformation interconnects every subject and layer that defines an organisation:

People
Processes and procedures
Policies
Values
Skills
Departments
Assets
Customer experience

Technology is the material of this web—not the web itself.

Radical Change, Not Minor Fixes

Our approach is rooted in Kaikaku—radical change. We’re not here for incremental improvements that maintain the status quo. Digital transformation means designing a whole new ecosystem, one that’s self-sustaining, people-first, and technology-aware.

That’s why we’re launching our new official hashtag: #BusinessModelOverDigitalTools.

We want to send a clear message, cutting through the marketing noise pushed by IT vendors who reduce transformation to nothing more than SaaS updates.

Why It Matters

By embracing this vision, organisations gain clarity, cohesion, and resilience. With a culture-first mindset and a people-driven business model, digital transformation becomes what they were always meant to be: enablers—not the goal.

We invite you to join the conversation and adopt #BusinessModelOverDigitalTools. Let’s redefine transformation together.